Dean is the third generation of the Rhodes family to get in his car and take the patterns and the tape measure direct to the client apart from meeting his own ever increasing list of custumers he also is finding time to bring new marketing campaigns.

Dean has also being instrumental in organizing and integrateing the made to measure shirt service into the business. Following closely on the heels of his successful father and is proving to be a bit of a chip off the old block.

Competition between them is intense as he's keen to surpass his dad's achievements, working diligently as his apprentice to ensure he learns the traditional methods and skills that are often overlooked in most modern apprenticeships.